Page 22 - Anuário Abihpec

Anuário ABIHPEC 2016
PRÊMIO ABIHPEC

The traditional ABIHPEC Award - Beleza Brasil, presented Peron, founder of Feito Brasil and winner of the category
in October 2016 its fourth edition to more than 700 of Entrepreneurship for the second consecutive year
executives, political authorities and opinion makers, "this trophy means the recognition of daring and love
promoting the essentiality of the Cosmetics, Toiletries for the work". For the president of ABIHPEC, Sergio
and Perfumary (CT&F) sector for health maintenance and Pompilio, "is the award of a key industry for the well-
the consurner's best quality of life. being of the Brazilian people".

The renowned concert hall of the São Paulo capital, The process of choosing cases from the categories
Sala São Paulo, has been changed into colors and assessed is fully audited. The fourth edition ofthe award
essences to represent the power and vitality of the had about óOjurors formed by qualified professionals.
industry, by ditlerentiated and innovative cases. At that "Each year, the ABlHPECAwardr Beleza Brasil continues
time, 15 companies of different sizes were awarded in to seek its continuous improvement, followed by a
the Companies, Products and The Perfumer categories, management Committee comprised of companies in the
where Hinode was elected the Company of the Year, industry, seeking its strengthen and the transparency in
Feito Brasil as a highlight in the Entrepreneurship its procedures, " said Carla Camporini, Communications
category, and Natura in Sustainability. and Marketing manager of ABIHPEC.

"We have followed the award since its first edition and we "Since its opening, Oxiteno believes in the ABIHPEC
always applauded with great excitement all the winners, Award -Beleza Brazil and invests in this important
We continue believing that this dream was possible and initiative. The realization of its founth edition confirms
now we are here as winners of the Company of the Year the event as a recognition reference fora consolidated,
category, " said enthusiastically the president of Hinode, mature and avant-garde industry. For us, who believe
Sandro Rodrigues. that beauty is a feeling, it is an honor to be part of this
During the ceremony, ABIHPEC highlighted the industn/ that brings value for the country, stirnulates
ABIHPEC Institute project of social responsibility, "De self-esteem and promotes the well-being." Frederico
Bem Com Você - a Beleza contra o câncer" (Going Well Marchiori, leader of Oxiteno Institutional Relations -
with You - The Beauty Against Cancer), with a tribute that Diamond sponsor of the 2016 edition.

portrays the importance of CT&F products to promote "The awards are important so we can learn about new
the patients' self-esteem who are under oncological products, new technologies, which sometimes do not
treatment. The members of the project paraded at the come in the beauty salon because they are products
Sala São Paulo materializing the makeup as an important aimed at the professional market. lt is also important
tool of change not only in looks, but a change from the for the beauty industry, to know what they are doing to
inside out, atfecting the quality of life of thousands of promote their products and their innovative ideas. lt is
women who are fighting this battle. a guarantee seal, of seriousness with the market and its
João Carlos Basilio, executive president of the Brazilian consumers. We have to take part more and more." Celso
Association of the Cosmetic, Toiletry and Fragrance Kamura - beauty professional (hairdresser / makeup
Industry, reinforced the importance of the awards to artist) andjuror.

encourage entrepreneurial initiatives. "l would like "l would like to congratulate ABlHPEC's management for
to express our appreciation to all the participating the ABlHPEC Award - Beleza brasil. This industry is one
companies, which have been able to understand the ofthe most vibrant in terms ofgrowth and development.
crisis that Brazil is going through and to present, in this Therefore, it has the duty to lead, about research and
challenging moment, creative cases that explore, more innovation, the development of the Brazilian industry.
than ever - innovation, technology, communication and Many of the achievements of the industry can be seen in
sustainability in their products and services, " he said. the cases registered in this prestígious Award. As a juror
Manufactured in a|| stages - from design to post-event for the second consecutive year, lhave been surprised
results - by the entity's Communication & Marketing by the quality of the work. Congratulations to all those
department, the ABlHPEC Award Beleza Brasil is an engaged in this great success!" Rosenildo Ferreira,
opportunity to project the CT&F sector - from small Journalist and sustainability-specialistjurou
entrepreneurs to large industries. According to Lena

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