Page 70 - Anuário Abihpec

Anuário ABIHPEC 2016
i MEN'S GROÔMING

There has been a time when only women would take The same survey carried out by the Instituto Qualibest
care of their appearance. A few years ago, the man's points out new spaces for the performance of the entire
consumption of Personal Care, perfumery and cosrnetics CT&F chain. Approximately 30% of those interviewed
has grown substantially, a trend that is pointed out in missa few items for man's consumption, such as organic
ABIHPEC market data and in current survey. There are moisturizers, antiallergic razor blades, facial creams,
many factors that corroborate this positive balance. among others. That is, this process of change that man
According to a survey conducted by the Instituto goes through over the last few years, in a way asks for a
Qualibest, about the consumption habits of Brazilian wide variety of new CT&F products, thus providing good
men, 43% of respondents consider themselves opportunities for the next few years.

concerned about their good looks. The same document "The Brazilian Personal Care, perfumery and Cosmetics
also shows that 54% of them regularly go to beauty industry is attentive to market demand and continues
salons and barbershops without any slightest fear. to invest in innovation for this industry. We are sure that
This health and well~being care refers to numbers about men have the same potential of consumption as women
the man's environment in CT&F, In the last 5 years, the and we will work to deliver products that meet the
line of products for this niche in Brazil grew 16%. Such an expectations for this pub/irrf' said João Carlos Basilio,
advance put the country as the second largest consumer CEO of ABIHPEC.

in the world, behind only the United States. In 2015, men

were responsible for the growth of 24% of the segment, MAN'S CONSUMPTION DATA

which meant a turnover of R$ 21 million of the total for

the industry. 0 Sales of man's products in the world: 56.5 billion
"Nowadays men have a series of products dedicated dollars.

to hair, beara' and skin care. We are sure that this is a 0 Consumption of man's products in Latin America: 7%.
sector with high capacity ofgrowth, because we still have 0 Man's consumption in Brazil in relation to the total of
many types ofproducts to explore, " says Daniel Oliveira, Latin America: 59%.

Market Intelligence manager at ABIHPEC.

This finding is supported, in particular, by the growth of MEN OVER WEAR...

three special categories in the man's CT&F consumption.

"Shaving", which in the last year represented 32.9% 095% of deoolorants.

of the sales, the "Items of Personal Care", with a 26% I 91% of razor blades.

share, in addition to "Fragrances", responsible for 42%. 0 42% of fragrances.

Within each of these lines, subcategories deserve to be Source: Euromonitor

highlighted.

Shaving line products, such as razor blades, pre-shaving MEN MISS...

and aftershave; Besides the essential item of Personal

Care, the deodorant, are still among the most used by 0 Shaving Shampoos.

men. However, it is worth noting that other products, 0 Beard oil.

such as those destined for skin and hair, are becoming 0 Antiallergic Razor Blades.

part of the masculine culture each year, projecting an Source: Instituto Qualibest

increase in the options of products and investments by

the CT&F industries.

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