Page 83 - Anuário Abihpec

m ABI H PEC a
Associação BYCSile VG da incusino de
Higiene Pessoal Pevlumcno e Cosmé^ico5

"The purpose of/TEHPEC is to show that Innovation goes and innovation and, as a result, we have already been
far beyond science. lt involves, for example, Cognitive able to see an improvement in the companies' results, "
aspects to understand the profile of the professionals said João Carlos Basilio. "Who has innovation as one
involved in order to balance the different skills and ro/es of the main pillars of their strategy will come out of the
required in the innovation process, offering a greater crisis even more strengthened."
perception to the company by allocating professionals
with the most different profiles in their projects, " said ITEHPEC-IPT COOPERATIVE PROJECT
Marina Kobayashi, Innovation Manager at lTEHPEC.

The joint research inítiatives have been strengthening
ITEHPEC INNOVATION AWARD companies in the search for excellence and technology

of products that wi|| be market trends and that will
The ITEHPEC Innovation Award was created in 2015 soon be available to consumers. As an example, we
to foster and recognize the innovations produced in highlight the cooperative project for the development
ingredients for the industry. ln the 2016 edition, were of technological routes of nanoencapsulation of
awarded the companies LIPOTEC / LUBR|ZOL in the Cosmetic assets, articulated by ITEHPEC and the
gold category, DSM in the silver category, and BASF in Institute of Technological Research (IPT).
the bronze category. The unprecedented research is already paying off and
"The Institute has been working to provide and stimulate involved four companies that are market competitors
an environment conducive to the development of the and have joined forces for development: Yamá
sector, and the ITEHPEC Award is yet another initiative Cosméticos, Natura, Grupo Boticário and TheraSkin
to strengthen and recognize companies that invest in Farmacêutica. Through the initiative, companies
innovation in the segment. We were very pleased with encapsulate the different assets using the technological
the quality of the cases presented by the companies, " platform developed in the project.
said Marina Kobayashi. By providing support to companies with different
In its second edition, the Award received 35% more degrees of maturity in innovation, the Institute of
application than in 2015, demonstrating the strength that Technology and Studies for Cosmetics, Toiletries and
innovation representsforCT8<F companies as an important Fragrances allowed the creation of an open innovation
lever of growth. The atmosphere of Satisfaction among the collaborative environment.
participants during the awards event was evident. "lTEHPEC played a key role in the viability of the
João Carlos Basilio, President of ITEHPEC, in an opening cooperativeproject, including prospecting for innovation
speech of the Award, reinforced the importance of opportunities for the industry, seeking partners, raising
innovation as one of the main drivers for the resumption awareness of the industry, articulating the players,
of the growth of the Brazilian economy and industry. facilitating the contractualprocess, and monitoring each
"We are facing a delicate year in 2015. However, our stage of the work. Now we will take the learning of this
industry has been reacting, while investing in technology initiative for the next projects, " said Marina Kobayashi.

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