Page 114 - Anuário Abihpec

Anuário ABIHPEC 2016

The balance of the Brazilian Trade Balance between United States (Patent Prosecution Highway).
January and October 2016 was US $ 38.525 billion, The presence of the Brazilian Association of the
considered the best result tor the period since 1989, Cosmetic, Toiletry and Fragrance Industry as an effective
when the Department of Industry, Foreign Trade and member in forums and working groups strengthens the
Services (MDIC) began the historical series. entity's name as the leading industry leader in Brazil and
According to Ricardo de Nóbrega, ABlHPECs Foreign Trade Latin America in negotiations with authorities around the
manager, this unprecedented surplus is positive, "Expo/ts globe. "The participation of ABIHPEC in the dialogue
have fallen less than imports in the period due to the internal with the Federal Government and other International
crisis that affected the country, " says the executive. Institutions, public and private, is fundamental in order
On the other hand, exports from the Brazilian Hygiene, to advance in the topics that aim to elimínate barriers,
Cosmetics, Toiletries and Perfumary (CT&F) industry thus facilitating international trade for companies in the
registered, trom January to October of 2016, US$ 519.4 sector", comments Ricardo de Nóbrega.
million, a drop ot 14.4% compared to the same period
ot2015 (US$ óO7.1, million). In imports, the total amount FIGHTING PIRACY
was US$ 553.7 million, down 30.3% compared to the
previous year(US $ 794,4 million). With the concept that consumers safety comes first,
Trade flow in the period was USS 1.073 billion, down the Brazilian CT&F industry seeks to comply with a||
23.4%, compared to January to October of 2015 (US$ the sanitary requirements demanded by the National
1.401 billion). From January to October of 2016, the Agency of Sanitary Surveillance (ANVISA). However,
trade deficit in the industry reached US$ 34.3 million, a in contrast to a correct and regulated sector, there
drop ot 81,7% in relation to the deticit registered in the is a black market for the sale of illicit products, which
same period ot 2015 (US$ 187.3 million). endangers the health of the consumer because it does

not have quality assurance, either due to the lack of tests
FOREIGN TRADE in its production, or because of the use of substances

lnadequate in their formulation.
In order to increase the reach of Brazilian CT&F products Besides, it causes financial loss to industry and the
in the global market, ABIHPEC maintains an ongoing labor market. According to ABIHPEC data, a frightening
dialogue with Federal Government agencies to reduce volume of items that are part of the basic basket of
regulatory and trade barriers, as well as seek to expand health and well-being of Brazil circulate illegally in Brazil.
existing trading agreements. According to the survey based on studies by FIESP -
At the international level, it works in the exchange of Federation ot Industries of the State ot São Paulo, only
information with similar entities, with the purpose of in 2015 there were more than 4 billion reais in pirated
aligning strategies and the construction of agreements products, smuggled or counterfeit. "ABlHPEC estimates
for the reduction of obstacles, in addition to seeking that more than R$ 430 million reais could have been
the extension of agreements that are facilitators in trade generated in the income of workers in the sector and
with other countries. ABlHPEC's Foreign Trade Manager another 16 thousand forma/jobs could be established
emphasized the importance of regulatory convergence ir' there were no production of counterfeit and illegal
to facilitate trade among nations and reduce costs forthe products, " says João Carlos Basilio, CEO of the entity.
export of Brazilian CT&F products. In the fight against illegal trade, the Association signed an
In the lastthree years, important achievements have been Agreement with the Customs of the Federal Revenue of
achieved, with emphasis on the Single Foreign Trade São Paulo (ALF / SPO) to destroy illegal products seized
Portal; The Brazilian Program of the Authorized Economic within the scope of the ALF / SPO, which comprises the
Operator; The entry of Brazil into the Convention on city capital and 29 municipalities of the Metropolitan
Adrnission (lstanbul Convention) and the Convention Area. "ln the first Operations carried out, more than 12
on the Elimínation of the Requirement ot Legalization of tons ofitems ofthe sector seized in the illegal trade were
Foreign Public Documents (the Apostille Convention); destroyed, worth two million reais in products", says the
And also the pilot project to debureaucratize the patent manager of Foreign Trade ofABlHPEC.
review through the PPH Program between Brazil and the The figures are relevant, but the expectation is to extend

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