Page 21 - ABIHPEC ANUARIO 2018

2018 YEARBOOK 21

compared to the first edition. The growth is partly decisions of winners, with the whole procedure

due to a direct disclosure to companies, reflecting being audited. The objective of distancing and

a more significant participation of non-associated secrecy of analysis - with a central focus on

companies. “ABIHPEC is an association that directs the case format and not just the product - is

us. Participating in the prize to give equal chances

is a dispute with brands that to small, medium and

are my competitors in the WINNING A PRIZE LIKE THAT PLACES large companies, in
market every day at the the certainty that good

shelf, inside the catalog and THE COMPANY ON A LEVEL ABOVE ideas are not always

things like that. Winning a THE OTHER COMPETITORS the result of large
prize like that places the investments alone. For

company on a level above Schubert Pinto Júnior Milton Bogus, jury and
the other competitors,� said Pharmakos D'a Amazônia Chief Executive Officer
Schubert Pinto Júnior of at FIESP - DEMPI, the

Pharmakos D'Amazônia, most interesting thing

participant in the Entrepreneurship category. concerning the award is the possibility of “taking

Another point that guarantees success is companies out of the comfort zone so they create

ABIHPEC's complete exemption from the new products and buff up those they are already