Page 18 - ABIHPEC ANUARIO 2018

18 2018 YEARBOOK

“ THE MOST INTERESTING THING CONCERNING THE AWARD IS THE POSSIBILITY OF
TAKING COMPANIES OUT OF THE COMFORT ZONE SO THEY CREATE NEW PRODUCTS
AND BUFF UP THOSE THEY ARE ALREADY MANUFACTURING.

Milton Bogus, jury and Chief Executive Officer at FIESP - DEMPI
In 2017, the ABIHPEC-Beleza Brasil Award um-sized companies has presented us with positive re-
brought together executives, experts, authorities sults, so much that we have had them as finalists and
and opinion leaders from the Cosmetics, Toilet- winners,� said Carla Camporini, communication
ries an Fragances sector in the auditorium of the and marketing manager at ABIHPEC.
traditional São Paulo Room.
Márcio Lorencini, Manager of Product
Created to reward companies and the most Evaluation and Regulatory Affairs for the O
important and innovative initiatives in the areas Boticário Group, commented on the company's
of personal care and product and process ideas, participation, which took place due to the
which exceed the sectorial limit and break into pioneering development of a 3D Skin model. “This
the social, environmental and economic scope, award represents the acknowledgment of our group's effort
the award also celebrated its fifth edition. with regard to safety assessment and product effectiveness
practices.� For Rodrigo Alves, from Avatim, the
Among the highlights of the awards, which had award “encourages all to achieve increasingly higher
more than 550 guests, the performance of smaller standards in the quality of product development,
companies drew everyone's attention. “Our intense from formulation and concept to packaging.� André
work to encourage the participation of small and medi-