Page 39 - ABIHPEC ANUARIO 2018

2018 YEARBOOK SCENARIOS 39

SCENARIOS

PRODUCTS RELATED TO THE COSMETICS AND TOILETRIES (CT&F) SECTOR HAVE EXISTED SINCE
THE HUMAN BEING APPEARED. EVIDENCE SHOWS THAT EGYPTIANS - FAMOUS FOR THEIR
EYELINERS - USED COSMETICS SINCE 4,000 B.C, WHEREAS THE CHINESE BEGAN TO PAINT THEIR
NAILS AROUND 3,000 B.C.

In addition to issues related to self-esteem and BRAZIL: 2. 718 NORTH: 53
well-being, the practice of this ancient alchemy MIDWEST: 197
also results in products that bring direct bene- RR NORTHWEST: 295
fits to the population of a country through the 0 SOUTHEAST: 1.643
reduction of diseases and associated costs. This
is the case for items such as sunscreens, insect AM SOUTH: 530
repellents, antiseptic gels, oral hygiene products 18
and disposables such as diapers and absorbents. AC AP MA CE RN
4 RO 1 10 PI 72 14
Within the Brazilian economy, one can say it 10
is one of the most dynamic segments, strategi- PA 11 PB
cally united to evolve as per the needs of an in- 14 16
creasingly conscious market on the importance of BA
personal care for disease prevention and a sense TO 78 PE
of well-being. 6 74
MT
REPRESENTATIVENESS 16 AL
DF SE 9
GO 18 11
154
As a key sector, which is present in the routine of MS MG
thousands of Brazilian consumers, it has its rel- 9 SP 241
evance represented throughout the country. In 1.133
December 2017, Brazil registered 2,718 compa- PR ES
nies operating in the segments of cosmetics and 224 42
toiletries, with the highest concentration in the
South and Southeast. See map: RJ
227
In February 2017, ABIHPEC conducted a
survey to understand consumer perceptions RS SC
183 123

Source ABIHPEC / Ref: December/2017