Page 40 - ABIHPEC ANUARIO 2018

40 SCENARIOS 2018 YEARBOOK

about the CT&F industry, a study conducted The research also showed that people are
by the entity with the services of FSB Research. aware of the importance of personal care for
disease prevention. In addition, he identified
Consumers, journalists, experts, economists, a clear relationship between the sense of being
authorities and parliamentarians were among the clean and the people's self-esteem.
public interviewed in the cities of São Paulo, Porto
Alegre and Salvador. Qualitative research was con- The third strategic pillar, the economic con-
ducted through individual interviews and with- tribution, was cited by the interviewees as being
out external interference. of great importance for generating job oppor-
tunities and income. The perception is correct,
The result proved that the strategic pillars considering that the job opportunities in the seg-
identified by the association are reflected in the ment in 2017 reached 5.6 million.
general imaginary: for consumers, the largest
contributions of the sector to society are based “Brazilian legislation is still a bit restrictive and
on: 1, health and 2, well-being we could have even more hiring opportunities. We
still need to evolve a lot in labor issues to under-
“The figures found confirm the correct path of stand that we need to seek what is best for society,�
ABIHPEC, which seeks continuity to an agenda that informed Basilio.
brings us the opportunity to further strengthen the
essentiality of the products of our sector for the main- Although the generation of work and in-
tenance of the health and well-being of consumers, come are essential and leap in the eyes of so-
and the economic importance of such a dynamic seg- ciety, we know that the influence of CT&F in-
ment for the country's development like this,� ex- dustry on the economy is much greater than
plains João Carlos Basilio, chief executive offi- just these subjects, after all, this segment is
cer for the Association. the 1st industrial sector that invests in com-

JOB OPPORTUNITIES

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 % %
10 YEAR AVERAGE
GROWTH GROWTH IN 10
YEARS

INDUSTRY 102,2 104,4 111,6 120,9 122,8 126,0 126,0 122,2 118,3 120,5 23,4 2,1
64,3 5,1
FRANCHISE 141,3 148,7 159,8 174,1 188,1 195,6 200,7 214,2 214,6 221,0 65,2 5,2

DIRECT 72,2 5,6
SALES 2.691,0 2.893,6 3.444,8 3.791,5 3.897,7 4.053,6 4.053,6 4.140,0 4.140,0 3.9991,0 65,5 5,2
CONSULTANT

BEAUTY 815,2 867,1 913,1 1.022,7 1.145,4 1.205,0 1.205,0 1.280,0 1.300,0 1.333,3
SALON

TOTAL 3.749,7 4.013,8 4.629,3 5.109,2 5.354,0 5.580,2 5.585,3 5.756,4 5.772,9 5.665,8

SOURCE: ABIHPEC, ABEVD, ABF, FIESP AND IBGE.