Page 69 - ABIHPEC ANUARIO 2018

2018 YEARBOOK INNOVATION AND TECHNOLOGY 69

INNOVATION AND IN PARTNERSHIP WITH ABDI
AND SEBRAE, ITEHPEC HAS
TECHNOLOGY DEVELOPED A TREND STUDY THAT
PRESENTS TECHNOLOGICAL AND
As a fundamental tool to raise the level of com- FUTURE SCENARIOS FOR NEW
petitiveness of companies in the Cosmetics, Toi- TECHNOLOGIES IN COSMETICS,
letries and Fragrances chain, innovation is in- TOILETRIES AND FRAGRANCES
dispensable for sustainable growth in a world in PRESENTING TECHNOLOGICAL
constant transformation. It is key, especially in SCENARIOS UP TO 2050, SEEKING
the CT&F industry, where the shelves should al- TO ANTICIPATE THE TRENDS THAT
ways be full of innovative and quality products. WILL IMPACT THE FUTURE OF THE
INDUSTRY TO INCORPORATE THIS
With the mission of leveraging innovation PROCESS OF INNOVATION IN THE
in the CT&F industry so as to expand and con-
solidate its competitiveness, ABIHPEC's area SECTOR.
of Innovation and Technology develops a se-
ries of initiatives.

The year of 2017 marks the incorporation of
ITEHPEC by ABIHPEC, expanding the scope of
these innovation initiatives for the sector, consid-
ered one of the main elements of sustainable eco-
nomic development. “This fact allows for great-
er synergy, with the simplification of processes
and the enhancement of resources,� said Carlos
Praes, president of the Scientific and Techno-
logical Council.

According to Marina Kobayashi, ABIHPEC's
innovation manager, “the incorporation of ITEH-
PEC represented a strategic gain for ABIHPEC, con-
solidating an area of innovation and technology that
has been strongly acting in the exploration of business
opportunities in innovation for the industry, antici-
pating trends, in the generation of knowledge and in-
tegration of available resources. Hence, it counts on
a Scientific-Technological Council made up of special-
ists of the industry and researchers of the academy�,
she concludes.