Page 70 - ABIHPEC ANUARIO 2018
P. 70
70 INNOVATION AND TECHNOLOGY 2018 YEARBOOK
In partnership with ABDI and SEBRAE, tions, challenges and trends and, in addition to C
ITEHPEC has developed a trend study that raising awareness, brought insights for new prod- M
presents technological and future scenarios for ucts to be launched. That was an extremely rel- Y
new technologies in cosmetics, toiletries and evant action, as the photoprotection is used in CM
fragrances, presenting technological scenarios up items ranging from sunscreens, to makeup and MY
to 2050, seeking to anticipate the trends that will creams. Other noteworthy workshops were those CY
impact the future of the industry to incorporate focused on skin and hair, which are important CMY
this process of innovation in the sector. themes within the CT&F segment. K
“The mapping study conducted by ITEHPEC in OPEN INNOVATION
partnership with SEBRAE and ABDI is current and
offers a vision of emerging technological routes with This design, created by Professor Henry
many insights for the generation of innovative tech- Chesbrough, former manager of a techno-
nological projects, enabling the industry to elaborate logy company in Silicon Valley, translates
specific strategies and prepare for the present and fu- into a new way of looking at the company
ture, with productivity gains, promotion of productive and the environment around it, involving all
and technological densification of value chains, expan- its staff and partners.
sion of markets, creation of jobs with higher qualifi-
cation and the guarantee of inclusive and sustainable Open innovation models include ha-
growth,� explains Carlos Praes. ckathons (programming marathons, pro-
totyping and collaboration), events and
In order to make the universities and research programs with startups, where companies
institutions papers known by the companies in help startups structure their projects, en-
the sector, the area intensifies the relationship be- couraging a creative and open innovation
tween them through meetings and also by means environment, and idea programs with clients
of a selection of more mature research lines, fo- and suppliers, franchisees and even the
cused on CT&F. It is a concept referred to as community in general. Thus, the company
open innovation, which consists of an innova- receives feedback directly from its partners,
tion process where industries and organizations with valuable insights into the external per-
promote ideas, processes and research in order ception of its products and processes.
to improve the development of their products; a
combination of internal and external ideas that
lead to the development of new technologies in
goods and processes.
With an eye on the breakthrough of innova-
tions and on the challenges that it entails, the ITE-
HPEC Training Program was developed to meet
the growing demand for qualified professionals,
offering training in the pillars of technology, in-
novation management and market and business.
With a growing audience, the 3rd ITEHPEC
photoprotection workshop presented innova-
