Page 89 - ABIHPEC ANUARIO 2018

2018 YEARBOOK PRODUCTION CHAIN 89

ABAD has a long-standing relationship with PERSONAL CARE AND HYGIENE
ABIHPEC because the indirect channel (when ARE PRODUCTS IN WHICH THE
the producer delivers its goods to the business GOVERNMENT IMPOSES VERY
partners and distributors to deliver to the final HIGH TAXES AND IS WHERE
customer) is a major distributor of the indus- INFORMALITY ENDS UP HARMING
trialized products of the industries that ABIH-
PEC represents. GOOD TRADE AND GOOD
BUSINESS. THIS IS, OF COURSE,
The association is responsible for the sale of A GREAT CHALLENGE TO WORK
personal care and hygiene products throughout TOGETHER RAISING A COMMON
Brazil. “We understand that it is an industry segment FLAG BEFORE THESE INDUSTRIES
that is really meaningful; approximately 25% to 30% TO MAKE A DIFFERENT BRAZIL, A
of the indirect channel businesses are trade through
these types of items” adds Emerson Luiz Destro, NEW BRAZIL
president of ABAD.
Emerson Luiz Destro
A major challenge faced by both entities to- President of ABAD
day is to work towards business ethics, where it
is necessary to seek – along with the distribution
industries – fair competition and a pricing pol-
icy. This is a real need and aims to improve the
national business environment.

“Personal care and hygiene are products in which
the government imposes very high taxes and is where
informality ends up harming good trade and good
business. This is, of course, a great challenge to work
together raising a common flag before these indus-
tries to make a different Brazil, a new Brazil”, says
the executive.